For innovation and strategy leaders at $100M-2B companies. New initiatives, refresh projects, and especially defending against disruption - all with the same methodology, the same audit trail, the same speed.
A comprehensive 20-slide deck with full financial modeling and a dedicated dissent section to preemptively address C-suite questions.
Defensive playbook triggered when a new entrant, regulatory shift, or category-shifting giant threatens a business unit under your charge.
Automated variance analysis of your execution and results against the previous quarter's plan, highlighting adjustments needed.
"Every new venture I propose gets killed in committee because the business case isn't rigorous enough, or it conflicts with another department's OKRs. I need a framework that makes the case bulletproof before it hits the C-suite."
Amira inputs her "Fashion-as-a-Service" concept; a subscription rental model within the group's existing stores. brainTerms.ai runs a full SAFIR 5C analysis, war-games the concept against internal resistance vectors, and produces a CXO-ready business case.
The Simulation Agent models how a rental subscription would affect base retail revenue. It predicts 7% cannibalisation of the mid-range segment, offset by 22% LTV increase from subscription lock-in. Net positive by Q3.
The CSO Agent identifies 3 likely internal objections (logistics, brand dilution, margin impact) and generates a pre-emptive counter-argument brief for each, ready for the CFO and CMO review.
A dynamic SWOT with real competitor benchmarks (Rent the Runway, Hurr), plus a complete BMC with identified revenue streams (subscription fee, late return fee, B2B licensing to smaller retailers).
CFO outputs: €1.4M initial CAPEX, IRR 34% at 3 years, 14-month payback on pilot rollout across 12 flagship stores. Includes sensitivity scenarios (low/mid/high adoption).
The venture received green light at the next board meeting; the first time in 4 years an innovation unit initiative passed in a single review cycle. The CFO commented: "This is the most financially coherent internal proposal I've seen in a decade."
Key Benefits for Innovation Managers
SAFIR 5C Framework
Enterprise-grade innovation scoring
Cannibalisation Model
Internal impact simulation
Boardroom PPTX
CXO-ready export in one click
Stakeholder Briefs
Pre-built objection handling
Business Model Canvas
Full BMC with revenue streams
IRR & Payback Analysis
Finance-grade capital forecast
Beyond the strategic reports, brainTerms.ai is a living workspace. Here are the four core interaction modes that keep you ahead every single day.
Challenge your CFO on capital assumptions, push your CMO on brand positioning, or ask the Simulation Agent to re-run the cannibalisation model with new parameters; in plain language.
Pose your venture proposal to the entire advisory board simultaneously. The CSO, CFO, CMO, and CTO deliberate and converge; replicating the internal committee debate before it happens.
Every time you refine the business case, brainTerms.ai saves a version. Track how your financial projections and risk mapping evolved from first draft to board presentation.
Your business unit has a living AI replica. Every morning, new competitive signals, regulatory changes, and strategic tensions are surfaced automatically; keeping your venture case up to date.