Vision & Leadership

Bridging the gap between high-end strategic consulting and the power of Agentic AI.

Jérôme Derenne - Founder of brainTerms.ai

Jérôme Derenne

With over two decades of experience at the intersection of strategic innovation, complex system architecture, large programme management, and AI, Jérôme Derenne founded brainTerms.ai to solve a critical executive challenge: Strategy Access for everyone and Strategy Velocity.

Having advised organizations across Europe and the USA, Jérôme recognized that traditional strategy cycles were too slow and expensive for the AI age, while generic AI tools lacked the strategic rigor and depth required for boardroom decisions.

His background as an IT software architect and research scholar provided the foundation for How It Worksthe proprietary multi-agent orchestration model that powers the brainTerms.ai "War Room."

  • Academic Excellence

    Visiting Researcher in Distributed Computing (USC) & UC Berkeley Innovation Management participant. MIT Research participant in Agentic AI. Master of Science in Computer Science (MSc) from the University of Namur, Belgium. Master in Management Science from the Univeristy of Louvain, Belgium. Executive Degree in Innovation Management from the University of Louvain, Belgium.

  • Global Strategic Impact

    International project lead across the USA, UK, Costa Rica, India, and Continental Europe.

  • Thought Leadership

    Regular speaker at the World Open Innovation Conference (WOIC) and University of California, Berkeley.

The brainTerms Vision

We believe every business deserves a war room. Our mission is to democratize elite strategic thinking by combining academic rigor with the speed of autonomous AI orchestration.

Agentic Orchestration

Moving beyond simple prompts to an orchestrated network of specialized AI agents that deliberate, challenge, and refine strategy collectively.

Institutional Rigor

Injecting methodologies used by professional Strategy advisors, and Kahneman's dual-process theory into every AI output.

Market Velocity

Compress 6-week strategy cycles into hours, allowing leaders to explore, design, and pilot strategies with unprecedented clarity, trough an AI digital twin of their business strategy.

Strategic Insights

Expert insights on strategic management practice in the age of AI and business transformation.

Dynamic Capabilities

Sense. Seize. Reconfigure.

The 30-year-old framework that will explain every failed AI transformation. Why tech adoption without organizational sensing and reconfiguring is just spending.

Innovation Strategy

GenAI became "Demand Pull". Except it did not.

Why most corporate AI initiatives are still technology push disguised as demand pull. The counterfactual test to stop funding tools and start funding strategy.

Corporate Strategy

AI strategies are like shopping lists.

A list of use cases and a budget is not a strategy. Porter's essence of strategy is choosing what NOT to do. The 6 real choices and 4 execution disciplines.

Cybernetics & AI

50 AI Initiatives, One Monthly Committee

Your AI transformation will hit month three and fall apart. Why you are generating more complexity than governance can absorb, and Ross Ashby's 1956 Law of Requisite Variety.

Structural Ambidexterity

Innovation in the Beer Industry

AB InBev is bigger than Coca-Cola. How 300 years of brewing operationalized Three Horizons, outside-in open innovation, and the translation layer between explore and exploit.

Governance & AI

Shadow AI: Frank Abagnale in Your Company

57% of employees hide their AI use at work. What 15 years of academic research says about why banning ChatGPT backfires, and how to harness shadow innovation.

Capital Allocation

Funding Your AI Bets: James March (1991)

Exploration vs. exploitation. Why demanding the same 3-year ROI forecast from both radical capability experiments and efficiency pilots quietly starves your portfolio.